
ZÆT — Outdoor & Active
Five-product outdoor and active lifestyle line. Go further, pack less.
ZÆT | Out is the outdoor and active lifestyle product line of the ZÆT 2026 Consumer Collection — five products built around a single brief: go further, pack less. The Out line targets European outdoor enthusiasts across five essential categories: trail cooking, camp lighting, seating, solar power, and hydration.
Every product in the Out line is defined by its weight-to-performance ratio. The Ultralight Titanium Cookware Set (ZO-COK-001) is Grade 1 titanium at 185g total, nesting perfectly with a 230g gas canister. The Telescopic Camp Lantern + Power Bank (ZO-LNT-002) combines a 15,600mAh power bank with three rotatable LED heads in a telescopic 30-80cm body — IP65, magnetic base, five lighting modes including candle flicker. The Ultralight Folding Camp Chair (ZO-CHR-003) uses DAC aluminium alloy at 900g with 120kg capacity and 30-second shock-cord assembly — the highest-margin product in the catalogue at approximately 75% gross. The Portable Solar Panel 60W (ZO-SOL-004) is a four-panel foldable design with a rigid aluminium kickstand at three angles, pairing directly with the ZC-PWR-003 power station for a complete off-grid system. The Insulated Modular Water Bottle System (ZO-BTL-005) offers a 750ml double-wall vacuum bottle with three caps included — sport, straw, and loop — in six colourways including a limited ZÆT Magenta edition.
How ZÆT was involved
Define Direction
· Outdoor and active lifestyle market analysis
· Product line definition
· Go further, pack less positioning
· Price architecture
Build the Foundation
· Ultralight Titanium Cookware Set
· Telescopic Camp Lantern + Power Bank
· Ultralight Folding Camp Chair
· Portable Solar Panel
· Insulated Modular Water Bottle System
Execute and Launch
· Industrial design
· Ecosystem design
· Product catalogue, pricing, and European outdoor retail and DTC launch preparation
The Result






