WATT — Vintage Urban Ebikes

A modern vintage urban ebike engineered for daily city use — fully integrated Motinova drive system, clean frame aesthetics, and a Dutch-first market approach.

WATT is a Dutch ebike brand built on a clear proposition: city-proof electric bikes that are as robust as they are good-looking. The Dublin is WATT's flagship urban model — a modern vintage design for daily commuters who want something that doesn't scream electric bike. ZÆT was engaged to translate that brand vision into a fully specified, production-ready product with a coherent go-to-market strategy for the Dutch and European markets.

The Dublin pairs a lightweight aluminium frame with the Motinova integrated ebike system — a closed-loop drivetrain with 250W rear hub motor, 45Nm torque, and a torque sensor that responds in 10 milliseconds. The 360Wh removable frame battery provides sufficient range for daily use and charges fully in three hours.

The Dublin and Dublin ST launched in March 2024 across the Dutch dealer network and direct-to-consumer, available in matte black and taupe colourways. The bike is distributed through specialist ebike retailers and sold online at wattebike.com.

How ZÆT was involved

Define Direction

· Market positioning
· Competitive analysis
· Use-case definition
· Commercial feasibility

Build the Foundation

· Aluminium frame design
· Motinova 250W hub motor integration
· 360Wh frame-integrated battery
· Smart assistance system

Execute and Launch

· Men's and Women's variant launch
· Colourway strategy: matte black and taupe
· After-sales service network alignment
· Product renderings for website