WATT — Vintage Urban Ebikes

WATT is a Dutch ebike brand built on a clear proposition: city-proof electric bikes that are as robust as they are good-looking. The Dublin is WATT's flagship urban model — a modern vintage design for daily commuters who want something that doesn't scream electric bike. ZÆT was engaged to translate that brand vision into a fully specified, production-ready product with a coherent go-to-market strategy for the Dutch and European markets.

The Dublin pairs a lightweight aluminium frame with the Motinova integrated ebike system — a closed-loop drivetrain with 250W rear hub motor, 45Nm torque, and a torque sensor that responds in 10 milliseconds. The 360Wh removable frame battery provides sufficient range for daily use and charges fully in three hours.

The Dublin and Dublin ST launched in March 2024 across the Dutch dealer network and direct-to-consumer, available in matte black and taupe colourways. The bike is distributed through specialist ebike retailers and sold online at wattebike.com.