Dekkers — Karo Bike
Upgraded bike design and full graphic design suite for Dekkers' Karo model.
Dekkers engaged ZÆT to upgrade the design of their Karo bike model and develop the graphic design assets needed to support B2B commercial outreach. The brief covered two connected deliverables: a stronger product design for the Karo itself, and the visual materials that would represent it credibly to business clients.
ZÆT developed the upgraded Karo design — refining the bike's visual language, colourways, and brand application — and produced the full graphic design suite for B2B use. Product visuals, brand-consistent design assets, and presentation materials were developed in parallel, ensuring the upgraded product could be communicated effectively to Dekkers' commercial accounts from day one.
How ZÆT was involved
Define Direction
· B2B client brief analysis
· Design upgrade scope definition
· Graphic design direction for B2B presentation
· Market positioning
Build the Foundation
· Full upgraded bike design
· Graphic design development
· B2B presentation materials
· Design documentation
Execute and Launch
· Upgraded Karo design delivered with full graphic design suite
· B2B presentation assets ready for Dekkers commercial outreach
· Design files handed over for production
· Visual identity applied consistently across all product touchpoints
The Result
