Look Cycles × CIXI — Rover 45

Brand strategy meets frame engineering — a chainless urban speed pedelec built to open a new category on LOOK's terms.

LOOK Cycles is a French heritage sports brand with decades of precision manufacturing behind them. Their partnership with CIXI — whose PERS chainless pedaling system removes the mechanical link between pedal and wheel entirely — created a unique design opportunity. The challenge wasn't purely engineering: it was ensuring the product felt like LOOK and opened a credible new chapter for the brand. ZÆT began with an in-person strategic session at LOOK headquarters in Nevers before any design work began.

The Rover 45 was presented at Eurobike 2023, establishing LOOK and CIXI as a credible partnership in the premium urban electrified mobility space and setting a design language for the range going forward.