Studebaker — Electric Bike
Brand analysis, full ebike design, prototype production, web development, and sales event execution for the Studebaker electric bike — bringing one of America's most storied brand names into the ebike market.
Studebaker is one of the most recognisable names in American automotive history — a brand that defined an era of industrial design and engineering ambition. Bringing that name into the electric bike market required more than a product. It required a genuine connection between the brand's heritage and the design of the bike itself.
ZÆT began with a thorough brand analysis — mapping Studebaker's visual language, material history, and cultural associations — to define a design direction that could carry the name authentically. From that foundation, ZÆT developed the full ebike design, produced a physical prototype, built the web platform for consumer sales, and prepared all assets for sales event execution.
The project spanned the full product-to-market cycle: from brand-informed design concept through to a prototype on the floor at sales events and a live consumer web presence.
How ZÆT was involved
Define Direction
· Studebaker brand heritage analysis
· Market positioning
· Target audience definition
· Product range strategy
Build the Foundation
· Full ebike design
· Prototype development
· Web development
· Sales event preparation
Execute and Launch
· Prototype showcased at sales events
· Web platform live for direct-to-consumer sales
· Sales event execution
· Market response validation
The Result
