Studebaker — Electric Bike

Brand analysis, full ebike design, prototype production, web development, and sales event execution for the Studebaker electric bike — bringing one of America's most storied brand names into the ebike market.

Studebaker is one of the most recognisable names in American automotive history — a brand that defined an era of industrial design and engineering ambition. Bringing that name into the electric bike market required more than a product. It required a genuine connection between the brand's heritage and the design of the bike itself.

ZÆT began with a thorough brand analysis — mapping Studebaker's visual language, material history, and cultural associations — to define a design direction that could carry the name authentically. From that foundation, ZÆT developed the full ebike design, produced a physical prototype, built the web platform for consumer sales, and prepared all assets for sales event execution.

The project spanned the full product-to-market cycle: from brand-informed design concept through to a prototype on the floor at sales events and a live consumer web presence.