Why Partnerships and Riders Always Come First at ZÆT
- Tim Grootjans

- Jul 18
- 2 min read
At ZÆT, our journey began in the world of bicycle design consultancy, collaborating with some of the biggest names in the industry to create award-winning, user-driven e-bike concepts. Along the way, we discovered another core strength: building those designs into high-quality, durable bicycles that simply work, ride after ride.

Leveraging Our Dual Expertise
Design Consultancy Roots We spent years gathering insights directly from riders and city planners, turning their feedback into sleek frames, intuitive controls, and modular accessories. That hands-on experience taught us what people truly need in an e-bike, and why a one-size-fits-all approach falls short.
Manufacturing Excellence With our own production capabilities, we transform concepts into robust, dependable e-bikes. We choose premium materials, fine-tune motor performance, and integrate IoT sensors so every bike stays road-ready under all conditions.
A Model Built Around Partners
Instead of asking every organization to develop tech, software, and maintenance programs in-house, we collaborate closely with municipalities, businesses, and venues:
Strategic Workshops: We co-create a vision; mapping routes, rider profiles, and service expectations.
Custom Branding: Your logo, colors, and messaging appear on both the bikes and the reservation app, reinforcing your identity.
End-to-End Delivery: We handle financing, logistics, and staff training, so partners can focus on member engagement and community outreach.
Local Maintenance Network: Certified bike shops stay in sync with our IoT dashboards, ensuring proactive tune-ups and rapid repairs.
Riders at the Heart of Everything
Through every partnership, one principle never changes: the rider comes first. That means:
Seamless Service: Predictive alerts trigger local workshops to fix small issues before they interrupt a single ride.
Intuitive Experience: From easy app registration to GPS-enabled safety features, every touchpoint is designed around rider comfort and confidence.
Feedback-Driven Evolution: We continuously refine both hardware and software using real-world data and user insights.

Guiding the Way to Everyday Cycling
By combining our design consultancy background with manufacturing know-how, and by partnering closely with local organizations, we enable truly accessible, reliable cycling experiences. Whether you’re a city planner, corporate mobility manager, or hospitality operator, ZÆT empowers you to offer zero-emission rides that delight users day after day.
Let’s build a smoother ride for everyone, together. Get in touch: tim@zaet.nl | www.zaet.nl



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